📈 24% more time on Reels

Author

Jim Hamilton
April 28, 2023

Happy Friday! As a rebellious high school senior once said, life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.

Mentioned in today’s newsletter: Instagram Reels, Meta, and YouTube. Plus what prospects think when your samples aren’t task or topic specific.

Read time: 2 minutes and 33 seconds

Together with The Copywriting Gig

Get 1 short-form copywriting insight in 4 minutes each week

Forget long-form copywriting.

Webinars, VSLs, and sales letters take forever to learn and even longer to master. If you want to level up your copywriting skills fast, focus on short-form copywriting instead.

Luckily, The Copywriting Gig is here to help you do exactly that.

Every Wednesday, you’ll get 1 short-form copywriting insight to help you write better ads, emails, and social content in just 4 minutes each week.

Making the Rounds

  • Time spent on Instagram jumps 24% thanks to AI recommendations. Looks like copying TikTok is finally paying off: on its most recent earnings call, Meta CEO Mark Zuckerberg reported that AI-powered content recommendations led to a massive spike in time spent on Instagram.

  • 10% of Meta’s ad revenue may be at risk from regulatory ruling. The Irish Data Protection Commission is expected to announce a decision on whether or not Meta will have to suspend its transatlantic data flows to comply with EU privacy laws. Yikes.

  • YouTube launches AI-powered music ads targeting Gen Z. The two new ad packages, Gen Z Music and Trending Music on Shorts, allow advertisers to place their ads directly around trending Gen Z tracks.

Working With Clients

What Prospects Think When Your Samples Aren’t Task or Topic Specific

The best predictor of future performance is past performance.

So when showing samples of your work to prospects…

Aim to share pieces that are as relevant as possible to the project.

There are two ways to think about this:

1) Task specific

Always start with samples that prove your competence with the specific task they’re hiring for.

That means if they need emails, show them email samples.

If they want a short-form video editor, show them a Short, Reel, or TikTok video you’ve edited.

And if they’re looking for a landing page designer, then show them a landing page you’ve designed.

2) Topic specific

The second type of specificity is the topic.

For example, if they’re a health company, then show them samples from other clients in the health space.

This demonstrates you understand their audience.

Depending on what kind of services you provide, this may not be quite as important as task specificity.

But it still matters.

To maximize the impact of your samples, combine both types of specificity when curating samples for prospects.

Because ultimately, the goal is to paint a clear picture for the prospect of how the project is going to turn out.

If you want to get the gig, don’t make them use their imagination.

Bonus Points

Looking to level up? We’ve scoured the internet to find even more helpful content for you across all of our favorite platforms:

Gig Alerts:

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

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