🧠 LinkedIn algorithm, explained

Author

Jim Hamilton
April 24, 2023

Happy Monday! Welcome to the 52 new subscribers who’ve joined us in the last 7 days.

Discussed in today’s newsletter: LinkedIn, BuzzFeed News, and Twitter. Plus what to do when prospects say “I need to think about it” at the end of a sales call.

Read time: 2 minutes and 18 seconds

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Whether you’re a freelancer, content creator, or business owner, becoming a better copywriter should be a top priority.

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Making the Rounds

  • How does the LinkedIn algorithm work? Unlike most other platforms, it’s not designed for virality, according to this article. But one thing’s clear: if you want more reach, aim for a high velocity of reactions, comments, and shares after you post.

  • RIP BuzzFeed News. Parent company BuzzFeed announced its Pulitzer Prize-winning News division will shut down as 180 employees are laid off across the organization.

  • Want to run ads on Twitter? Now you need a paid subscription. As part of its ongoing PR masterclass, the company sent out an email to notify advertisers they’ll need a Twitter Blue ($8/mo) or Verified Organizations ($1,000/mo) subscription to continue running ads beyond April 21.

Working With Clients

What to Do When Prospects Say “I Need to Think About It” At the End of a Sales Call

The goal of every sales call is to close the deal.

But what if the prospect says they need time to think about it before saying yes?

Send them a written proposal recapping your pitch ASAP.

Include:

  • The problem (in their own words)

  • The goal of the project

  • Deliverables

  • Timeline

  • Price

  • Proof (case studies or testimonials)

The more time that passes, the less likely they are to pull the trigger.

So make sure to strike while the iron is hot.

Pro tip: Use an AI notetaker like Fireflies to get a high-quality transcript of the meeting so you can mirror the exact words phrases they use to describe problems and goals in your proposal.

Mindset Shift of the Week

“Perfectionism is the enemy of progress.”

It’s important to hold yourself to a high standard.

But don’t let your desire for perfection prevent you from posting content, sending proposals, or pitching clients.

Instead, learn to embrace “good enough.”

The fastest way to improve your freelance skills is to get more reps in.

So focus on progress first. Let perfection come later.

Bonus Points

Looking to level up? We’ve scoured the internet to find even more helpful content for you across all of our favorite platforms:

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NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

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