🤖 AI Facebook ads

Author

Jim Hamilton
April 07, 2023

Happy Friday! Welcome to the 32 new subscribers who’ve joined us this week.

Discussed in today’s newsletter: Meta, TikTok, and Twitter. Plus a proven playbook to land your first freelance client.

Read time: 2 minutes and 19 seconds

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Making the Rounds

  • Meta planning to introduce generative AI for ad creation later this year. Struggling to come up with captivating ad copy or compelling ad creative? According to Meta’s Chief Technology Officer Andrew Bosworth, the company is working on generative AI features for advertisers, with a goal to release them later in the year.

  • TikTok users more receptive to advertising, study finds. A new report from Statista reveals 38% of TikTok users don’t mind ads, and 15% struggle to tell the difference between free and paid content.

  • Twitter Blue subscribers will only see 50% ads. The company is making good on one of Elon’s initial promises for the revamped subscription program by eliminating 50% of the ads that non-subscribers see in the feed.

Working With Clients

A Proven Playbook to Land Your First Freelance Client

Your first freelance client is the hardest one to land.

Especially if you’re looking to build your business around a new skill.

So — what’s the best way to do it?

(Unfortunately, calling yourself a “freelance beast” won’t cut it ;)

Instead, we recommend…

Offering to work for free in exchange for a case study or testimonial.

Removing your fee from the equation limits their downside…

And getting them to agree to give you a case study creates buy-in + ensures you’ll have a proof piece you can use to make landing the next client easier.

But a word of warning before you go on the hunt…

Don’t expect clients to trip over themselves trying to hire you just because you’re offering to work for free.

Here’s why:

By making this offer, you’ve eliminated the monetary risk…

But not the time and energy risk.

They’ll still have to invest some time and energy into the project and communicating with you about it.

There’s a chance it could all be wasted if the project goes bad.

And they likely value their time much more than whatever fee you might charge them.

So whether you’re prospecting via cold outreach or on freelancing platforms…

Keep this factor in mind.

Express your gratitude to them for taking a chance on you…

Explain how hungry and motivated you are to knock the project out of the park.

And emphasize that you respect their time.

Bonus Points

In Case You Missed It:

Gig Alerts:

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

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