đ± Vertical video comes to LinkedIn
Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.
Welcome to the 270 subscribers whoâve joined us since the last edition.
Mentioned in todayâs email: LinkedIn, Apple, Google, and Threads. Plus how to get your first freelance client even if with no experience, and how to set yourself up for success in Q2.
Read time: 3 minutes and 53 seconds
Together with The Finance Agency
Need help with your bookkeeping this tax season?
Itâs officially tax time.
And if youâre like most freelancers, service providers, and solo business ownersâŠ
Chances are, youâre feeling pretty overwhelmed with your finances right now.
Luckily, thatâs where The Finance Agency comes in.
They take care of all your bookkeeping and accounting needs so you can free up your time to focus on growing the business.
Because letâs face it:
You need an accounting partner who actually understands online businessâŠ
And knows the difference between kitchen funnels and ClickFunnels.
So if you need help with your bookkeeping this tax seasonâŠ
Plus as a subscriber of The Freelance Gig, youâll get access to a specially discounted rate.
But the clockâs ticking.
Donât let this deal pass you by.
Making the Rounds
LinkedIn is testing a vertical video feed
U.S. sues Apple for illegal monopoly over smartphones
Googleâs last update tanked website traffic
Threads adds native GIF search and posting on desktop
LinkedInâs rolling out company page messaging to all brands
Top 10 best European beach cities to live and work in
Working With Clients
How to Get Your First Freelance Client Even With No Experience
Your first freelance client is the hardest one to land.
Especially if youâre looking to build your business around a new skill.
So â whatâs the best way to do it?
(Unfortunately, calling yourself a âfreelance beastâ wonât cut it ;)
Instead, we recommendâŠ
Offering to work for free in exchange for a case study or testimonial.
Removing your fee from the equation limits their downsideâŠ
And getting them to agree to give you a case study creates buy-in + ensures youâll have a proof piece you can use to make landing the next client easier.
But a word of warning before you go on the huntâŠ
Donât expect clients to trip over themselves trying to hire you just because youâre offering to work for free.
Hereâs why:
By making this offer, youâve eliminated the monetary riskâŠ
But not the time and energy risk.
Theyâll still have to invest some time and energy into the project and communicating with you about it.
Thereâs a chance it could all be wasted if the project goes bad.
And they likely value their time much more than whatever fee you might charge them.
So whether youâre prospecting via cold outreach or on freelancing platformsâŠ
Keep this factor in mind.
Express your gratitude to them for taking a chance on youâŠ
Explain how hungry and motivated you are to knock the project out of the park.
And emphasize that you respect their time.
POLL: Which location do you prefer to work from? |
Working For Yourself
How to Set Yourself Up For Success in Q2
The first 3 months of 2024 are almost up.
Here are two things you can do to set yourself up for success in Q2:
1) Conduct a quarterly review
Use these questions to guide yourself:
What happened this quarter?
What learning lessons & corrections came from this quarter?
What wins did I have this quarter?
What am I looking forward to next quarter?
Itâs important to extract lessons and wins from your day-to-day experiences on a regular basis.
This also sets the stage for the next step.
2) Set goals for Q2
Once youâve completed your Q1 review, set goals for the upcoming quarter based on how youâre pacing.
Metrics you may want to focus on include:
Topline revenue
# of pitches sent
# of new clients closed
# of days off
Etc etc
Which metrics you decide to focus on are totally up to you.
But the goals you set should reflect your priorities within the business.
One way to frame this is to consider growth vs development:
Growth is all about increasing revenue, clients, and profits.
Meanwhile, development is all about building the foundation you need to grow further.
No business can sustain the same rate of growth forever.
And on the flipside, no business should be stuck in a development stage forever.
Healthy businesses shift back and forth between the two.
Use this as food for thought when mapping out your goals for Q2.
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Tool of the Week
Build a beautiful one-page portfolio site for free with Carrd
Studies show there are over 1.5 billion freelancers in the world.
Thereâs no shortage of competition.
This means youâve got to seize every opportunity you can to stand out.
One easy way is to set up a portfolio website.
In the past, this meant signing up for hosting and learning how to use WordPress.
But not anymore.
Now you can use Carrd to create a beautiful one-page portfolio site for free.
Theyâve got dozens of templates you can useâŠ
Or you can start with a blank slate to build your own.
Plus theyâre fast to load and highly responsive, so they look great across desktops, tablets, and mobile.
Hit the link below to learn more:
Bonus Points
đ Careers: 50+ freelancers reveal what theyâd do differently if they had to start over (link)
âïž Copywriting: 3 copywriting cheat codes for advanced persuasion (link)
đ€ Sales: 8 best TED talks on sales psychology (link)
đ Productivity: The ultimate productivity hack for entrepreneurs (link)
What'd you think of today's edition? |