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Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.

Welcome to the 184 subscribers who’ve joined us since the last edition.

Mentioned in today’s email: LinkedIn, Twitter/X, Microsoft, artificial intelligence, and Turkey. Plus how to simplify your elevator pitch so you can land more clients, and the rise of asynchronous communication for collaboration.

Read time: 3 minutes and 52 seconds

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Working With Clients

How to Simplify Your Elevator Pitch So You Can Land More Clients

The simpler your service is to understand, the easier it is for clients to say yes.

That’s why it’s important to work on your elevator pitch.

And more importantly, to make it as simple to understand as humanly possible.

If you haven’t crafted one yet, here’s a template you can use as a starting point:

I help [TARGET] achieve [DESIRED OUTCOME] with [SERVICE/METHOD].

Now let’s use an email marketer to whip up a few examples:

  • I help ecommerce brands increase their revenue by 30%+ with email marketing.

  • I help online coaches book 2X more qualified sales calls with Seinfeld Emails.

  • I help affiliate marketers boost subscriber LTV by 47% with a Soap Opera Sequence.

  • I help high-ticket business owners get more clients with email.

See how each one is different?

The idea is to adjust it based on your own skills + experience.

Along with whatever outcome is mostly likely to resonate with your ideal client.

But aim to keep it as simple as possible.

This means using as few words as possible.

The last variation is plain as can be, but it’s also the shortest and easiest to grasp.

So it might outperform all the others.

Regardless, once you’ve got this dialed in, it can also serve as your profile headline on LinkedIn…

So anytime you’re posting or leaving a comment on the platform, potential clients can easily see what you do.

LinkedIn’s also a great place to workshop your messaging.

Start testing different variations and see which one resonates most with your ideal client.

Making the Rounds

POLL: What's your #1 way to find clients?

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Working For Yourself

The Rise of Asynchronous Communication For Collaboration

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails

  • DMs

  • Voice notes

  • Screencast videos

  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our new weapon of choice is Tella.

(more on it below)

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just make sure to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃

AI Prompts For Freelancers

Prompt of the Week: 7-Day Content Calendar

This AI prompt is designed to help you create 7 days worth of social media content.

Here is the prompt:

I'm a freelance [SERVICE]. Please create a 7-day [PLATFORM] content calendar for me. For each day, please include:

- content topic (copywriting, email marketing, etc)
- content format (text, carousel, text + image, etc)
- suggestion for the creative asset (if applicable)
- high-curiosity hook optimized to get attention fast

Be as specific, creative, and emotional as possible.

Example:

I'm a freelance copywriter. Please create a 7-day LinkedIn content calendar for me. For each day, please include:

- content topic (copywriting, email marketing, etc)
- content format (text, carousel, text + image, etc)
- suggestion for the creative asset (if applicable)
- high-curiosity hook optimized to get attention fast

Be as specific, creative, and emotional as possible.

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Tool of the Week

Upgrade Your Screencast Videos With Tella

We’re big fans of asynchronous communication here at Gig HQ.

And screencast videos are a key part of that.

Now, up until recently, our weapon of choice for this has been a tool called Snagit.

But now we’re in love with a new tool called Tella.

It’s like SnagIt or Loom on steroids:

  • You can choose from a wide variety of layouts and backgrounds to make your video look more polished & professional

  • The video & audio recording quality is unbeatable (so everything looks and sounds as crisp as possible)

  • Plus you can easily stitch together multiple clips into a single video (so no more worrying about nailing the entire thing in one take)

All in all, Tella gets a rave review from us.

Yet you don’t have to take our word for it.

Tap the link below to see for yourself:

Bonus Points

✍️ Copywriting: How to write a landing page that converts (link)

💻 Remote work: 10 wild work personalities (link)

🤓 Learning: 6 Notion tools to skyrocket your productivity (link)

📲 Content: How Alex Hormozi gained 7.8 million followers In 40 months (link)