đ© Sliding into company DMs
Happy Friday! This is the Freelance Gig. Weâre the newsletter here to help you see through the smoky haze of the freelance world and climb to the top where all that fresh mountain air is.
Discussed in todayâs dispatch: LinkedIn Company Pages, Twitter, WordPress, Substack, and Barcelona. Plus what to do when a needy client asks for one too many meetings, a counterintuitive productivity hack, and the best way to look like an idiot on client calls.
Read time: 3 minutes and 48 seconds
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Every weekday, you get breaking news, insights, advertising hacks, tips & tricks for all your digital marketing,-- Facebook, Google, content marketing, SEO, Snap, TikTok, email, and countless others.
If youâre a marketer looking to constantly up your game or a founder who wants to make sure theyâre nailing their growth, this is one free resource you absolutely need to be taking advantage of.
Making the Rounds
Now you can slide into company DMs on LinkedIn. The feed is out and DMs are in. At least thatâs where many social media platforms seem to be going, and LinkedIn is no different. The company just launched a new option for Company Pages to send and receive DMs. Our take: this is great news for freelancers! It offers another way to reach potential clients directly without having to go through a 3rd-party like Fiverr or Upwork.
Twitterâs ad sales down 59% year-over-year. According to a new report from the NYT, Twitterâs new CEO Linda Yaccarino has her work cut out for her, with the companyâs ad sales sliding 59% year-over-year in April. For what itâs worth, Elon claimed the site was breaking even just two months ago. Something doesnât add up.
WordPress launches paid newsletter feature. Look out Substack, a new challenger has entered the chat. WordPress, the worldâs most popular content management system powering 43% of the internet, is now throwing its hat into the paid subscription ring. This might get messy.
Metaâs Twitter clone gets a logo. The discovery, made by app researcher Alessandro Paluzzi, shows the app is getting closer to launching. Codenamed âBarcelona,â the new app will be connected to Instagram, with users porting over their handles. Considering Instagram has 4x Twitterâs user base, thereâs plenty of reason for Elon and Co. to be concerned if you ask us.
Working With Clients
When a Needy Client Asks For One Too Many Meetings
Meetings can be a major timesuck.
Especially if youâre working with clients across different time zones.
So if you want to protect your time and maximize efficiencyâŠ
Encourage clients to embrace asynchronous communication instead.
What is asynchronous communication?
Itâs any one-way message where the sender and recipient are not synchronized.
Emails
DMs
Voice notes
Screencast videos
Etc
The benefits of using voice notes or screencast videos over written messages are that itâs much easier to provide context and illustrate your pointâŠ
Plus hearing someoneâs voice or seeing their face helps build a stronger connection.
When it comes to recording screencast videos, our weapon of choice is SnagIt.
And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.
Just make sure to keep them punchy.
As with everything in client relationships, this all comes back to managing expectations.
So if you set the expectation from the beginning that your main method of communication is asyncâŠ
But that youâre happy to meet when itâs truly necessaryâŠ
Then clients are more likely to respect your time and avoid hitting you with a barrage of meeting requests.
Working For Yourself
Try This Counterintuitive Productivity Hack When Your Focus is Fading
Struggling to stay on task throughout the day?
Hereâs a counterintuitive hack to try:
(and donât worry â itâs not dancing ;)
Instead, itâs taking short breaks anytime you start slowing down.
These breaks can be anywhere from 5 to 15 minutes longâŠ
But the important point is you step away from the computer.
Pushing through when your focus is fading can actually be counterproductiveâŠ
So next time that happensâŠ
Take a quick breather and youâll come back refreshed.
Bonus points if you pair this with the 20-20-20 Rule to prevent eye strain.
Tool of the Week
The Best Way to Look Like an Idiot On Client Calls
There are few things that make you look more unprofessional than jumping on a client call with a ton of background noise.
Thatâs why weâre big fans of Krisp.
Itâs a free software solution that completely eliminates background noise.
And when we say completely, we mean it.
Whether itâs a barking dog, crying baby, or the hustle and bustle of your local StarbucksâŠ
Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.
Bonus Points
Looking to level up in life and business? Weâve scoured the internet to find even more helpful content for you:
đČ Entrepreneurship: 1-person business makes $4m at 94% margins? (link)
đ€ Interviews: 9 ways to supercharge your interview prep w/ ChatGPT (link)
âïž Copywriting: 279 copywriting tips in one mega swipe file (link)
đ Productivity: How to build your business by buying back your time (link)
Gig Alerts:
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
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Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.
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