🔦 Shedding light on shadow bans

Author

Jim Hamilton
April 19, 2023

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Discussed in today’s newsletter: Twitter, Google, and social media. Plus discounting your services vs working for free.

Read time: 2 minutes and 3 seconds

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Making the Rounds

  • Twitter sheds light on shadow bans. The platform announced a series of alerts that will show if your tweet has been throttled due to violating terms of service.

  • Google working on AI ad optimization to replace 3rd-party cookies. With cookies set to go the way of the dodo bird, ad tech companies are scrambling to develop alternatives. That’s why Google has begun testing “privacy-preserving signals” using AI as a replacement. They’ve still got a ways to go though, as their tests found AI-optimized targeting performed worse than cookie-based targeting.

  • Is social media doomed to die? Reporter and former Snap employee Ellis Hamburger makes the case for why our favorite apps are destined to disappoint us.

Working With Clients

Discounting Your Services vs Working For Free: Which One’s Better?

Making an irresistible offer is key to winning big clients.

But going overboard just to close a deal you really want to land can backfire in a big way.

Specifically, there’s one common mistake freelancers make when pitching that…

- Destroys their positioning
- Slashes future earnings
- And shortens the customer lifespan

What is it?

Discounting your services instead of doing something for free.

You see, once you discount your price…

That's what the client will value your service or offering at until the end of time.

You’ve created a price anchor.

And no matter how well you deliver for them…

That discounted price will always drag your perceived value down like a weight around your ankles.

So if you’re struggling to overcome a price objection, offering to do something for free is a much better option.

Because you get to bank the goodwill and relationship equity without devaluing your services in the process.

Bonus Points

Looking to level up? We’ve scoured the internet to find even more helpful content for you across all of our favorite platforms:

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

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