🚫 Sell or get banned

Happy Friday! Today is St. Patrick’s Day, which originally began as a feast day for Ireland’s patron saint. Up until 1970, it was also a dry holiday. But nowadays, some 13 million frosty pints of Guineess are served over the course of the day and night.

The city of Chicago also dyes its river green to celebrate. If you’ve never seen it before, here’s a neat timelapse video of this year’s preparations.

Mentioned in today’s newsletter: TikTok, Bing, and LinkedIn Podcasts. Plus 3 steps to onboard new clients smoothly, and one easy way to squeeze more juice out of paid ads without touching your ad account.

Read time: 3 minutes and 42 seconds

Together with Blinkist

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Luckily, that’s where Blinkist comes in. They make it possible to soak up summaries and key ideas from bestselling books in just 15 minutes. With 5,500+ titles in their library and more being added each month, now you can stay informed without wasting time reading fluff or filler. Click here to start your free trial of Blinkist today. *

Making the Rounds

  • U.S. government issues ultimatum to TikTok. According to the WSJ, parent company ByteDance may be forced to sell its stake in TikTok if it wants to avoid a total ban in the U.S. It would be an unprecedented move, but the optics around TikTok have gotten so bad they may not have a choice.

  • Bing appears to make GPT-4 powered search available to everyone. The waitlist to try out its new AI-infused searchbot may be no more, according to TechCrunch.

  • Linked announces Podcast Academy. The 6-month incubator program aims to help business podcasts grow their reach and listenership through coaching and co-branding on the LinkedIn Podcast Network.

Working With Clients

3 Steps to Onboard New Clients Smoothly

Client retention starts the minute they sign the contract.

That’s why onboarding is such a high-stakes point in the client relationship.

Fumble it and clients are bound to get buyer’s remorse…

But if you blow their expectations out of the water, they’re much more likely to be happy and stick around for a long time.

So here are 3 steps to onboarding new clients smoothly:

STEP 1: Get access to all their existing accounts and assets

There’s nothing worse than having to chase down clients to get you access once the ball is rolling.

Always make sure to get this done before or during your official kickoff call.

STEP 2: Walk them through your process step-by-step

Don’t let the fact that they said “yes” fool you…

They’re probably still harboring doubts about how the process of working with you is going to go.

So put those fears at ease by walking them through your process in detail.

STEP 3: Review goals, KPIs, and timelines

The best way to manage expectations is to make sure you’re starting on the same page.

Discuss the results they’re looking for, what the key performance indicators (KPIs) are, as well as the expected timelines for both them and you to get certain tasks done.

World-class service starts with onboarding.

The sooner you can overdeliver for new clients, the smoother your relationships will be.

From The Paid Ads Gig

One Easy Way to Squeeze More Juice Out of Paid Ads Without Touching Your Ad Account

If you’re running paid traffic for yourself or for clients, you should be aiming to squeeze every ounce of profit out of them.

Retargeting people who click on your ad but don’t subscribe or buy is a critical piece of this.

But another essential (and arguably even more important) piece is…

Emailing your list regularly.

You’d be shocked at how many clients we work with who are spending $25k+ per month on ads are not sending a single email to their list.

Or need to be twisted into a pretzel just to be convinced to do it.

Spoiler alert:

The more emails you send to the leads you’re already paying to generate through ads, the more money you will make it.

At a minimum, make sure your clients are sending broadcast emails to their list at least once a week.

Ideally it’s 2-3 times per week or more.

If you’re not a copywriter, connect with one so you have someone you can refer them to.

And if you are a copywriter, this is a potentially massive opportunity for client acquisition.

Look for coaches and consultants who are running ads but not emailing their list.

Then approach them via email or DM about doing a trial.

It’s that simple.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day

“A bad attitude is like a flat tire; if you don’t change it, you won’t go anywhere”
— Joyce Meyer

You can’t control what happens to you.

But you can control your reaction to it.

Choosing optimism is the first step to growth in business and in life.

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