š Rise of the overemployed
Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.
Welcome to the 270 new subscribers whoāve joined us since the last issue.
Mentioned in todayās email: YouTube, Elon Musk, X, Threads, LinkedIn, digital nomad visas, and the overemployed. Plus the DNA of a perfect client, and 3 mindset shifts to hit 6-figures.
Read time: 3 minutes and 52 seconds
Land Your First Client In 5 Steps
Freelance Writers:
Tired of getting paid per hour (or worse, per word?)
Still relying on inconsistent word-of-mouth referrals?
Ready to step off the freelancer hamster wheel?
Then youāre in luck!Ā
This FREE 5-day email course will help you:
Craft an irresistible offer
Charge premium prices
Land your first $5,000 client
Making the Rounds
Inside the strange, secretive rise of the 'overemployed'
YouTube announcesĀ new tagging requirementsĀ for AI-generated content
Elon Musk says X is changing its algorithm to highlight smaller accounts
Threads is testing hashtags with a side of trending topics
Almost half of all global destinations now offer digital nomad visas
LinkedIn says past carousel posts will be deleted next month
Working With Clients
The DNA of a Perfect Freelance Client
The temptation to take on anyone with a pulse and a credit card as a client is hard to resist sometimes.
Whether itās because youāre brand newā¦
Or simply because you need the scratchā¦
Learning to trust your gut is tough.
So letās break down what a perfect client looks like.
#1 - Past experience hiring freelancers
Working with freelancers is different than having an in-house team member.
Clients canāt lay claim to 100% of your bandwidth.
You want someone who respects boundaries.
#2 - Validated offer
No matter what service you sellā¦
The best clients always have validated offers.
āValidatedā means theyāve successfully sold their products & services to other people.
This proves thereās a hunger for it in the marketplace.
It (usually) translates to a healthy business too.
#3 - Solid social proof
A common byproduct of validated offers is social proof.
Having lots of:Ā
- testimonials
- screenshots
- and case studiesĀ
ā¦ to work with always makes your life easier.
#4 - Reasonable marketing budget
When it comes to paid traffic, everyone likes to sayā¦
āWell if itās converting, Iām happy to spend as much as possible!ā
ā¦ No duh.
Thatās obvious.
The more important question is:Ā
āHow much are you willing to spend if itās NOT converting?ā
Not everything works right out of the gate.
So itās important for clients to have a reasonable budget based on the offer, price point, campaign goals, etc.
Which ties in with our last point.
#5 - Understands asymmetrical bets
This applies more to cold traffic.
But a perfect client understands the asymmetrical tradeoff of testing new funnels, offers, or marketing channels.
In other words, one winner pays for a lot of losers.
Itās just like angel investing.
Most of your tests will fail, but thatās often what it takes to find a winner that will scale.
POLL: What's the longest client relationship you've ever had? |
Working For Yourself
3 Mindset Shifts to Build a 6-Figure Freelance Business
Building a business is a bit of a mindf*ck.
Success as an entrepreneur means breathing life into something that didnāt exist before you came along.
And no matter what your niche, product, or service isā¦
There are always key mindset shifts you need to make before you can unlock your full power.
Freelancing is no different.
So here are 3 mindset shifts you need to build a 6-figure freelance business:
1 - āI am an investment, not an expenseā
One major obstacle to charging what youāre worth is thinking of yourself as an expense.
Youāre not.
By hiring you, clients are making an investment to grow their business.
And investments generate returns.
So donāt get hung up on how much itās going to cost themā¦
Emphasize (to yourself) the return on investment theyāll get from working with you.
2 - āThereās too much demand and not enough supplyā
Itās easy to adopt a scarcity mindset online.
After all, with so many freelancers out thereā¦ how can you possibly compete?
But hereās the truth:
There are WAY more good clients and projects than there are competent freelancers to do the work.
Itās a massive supply/demand imbalance in OUR favor.
(if you donāt believe us, try hiring one and see for yourself š)
So stop telling yourself it canāt be done.
Shift your mindset from scarcity to abundance.
There are literally millions of clients out there churning through one crappy freelancer after another.
Imagine how relieved theyāll be when they finally hire you.
3 - āI provide a world class service that clients are happy to pay top dollar forā
If thereās one thing that formal education is good forā¦
Itās keeping impostor syndrome at bay.
On the flip side, when youāre essentially self-taught, it can be easy to doubt yourself.
So hereās how to rewrite the script:
Clients arenāt just paying for outcomes and deliverablesā¦
Theyāre also paying for an experience.
And making sure that experience is top-notch doesnāt have to cost you a dime.
Be responsive. Be excited. Go above and beyond.
Actually CARE about the project.
These little things wonāt go unnoticed by clientsā¦
And recognizing that service can set you apart from everyone else is essential to building a lucrative freelance business.
Tool of the Week
Manage your financials like a pro with our new Freelance Cash Flow Calculator
If you want freelancing to pay you like a real business, youāve gotta treat it like one.
And that starts with knowing your numbers.
We recently released a brand new beginner-friendly cash flow & profit tracker to help you manage your freelance financials like a pro for just $7.
This also includes a simple step-by-step video walkthrough on how to use it.
So you donāt need to be a math whiz or accounting expert.
Get it here:
Bonus Points
šĀ Productivity: How to work smarter, not harderĀ (Twitter / X)
āļø Copywriting: If youāre new to copywriting, do this (Instagram)
š¤Ā LinkedIn: 5 reasons why itās the most valuable place to build a personal brand right now (LinkedIn)
š Success: How I went from -$15k to $8.7 million (YouTube)Ā
š§ Ā Mindset: Read this to fix your money mindset (TikTok)
What'd you think of today's edition? |