đ˛ Ripped off by ChatGPT
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Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.
Welcome to the 156 subscribers whoâve joined us since the last edition.
Mentioned in todayâs email: Scarlett Johansson, OpenAI, Gen Z, Fiverr, LinkedIn, and ChatGPT. Plus 3 reasons why big companies make better clients, and how to avoid shiny object syndrome.
Read time: 3 minutes and 38 seconds
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Together with Vinovest
Whiskey: A Hedge Against Market Volatility
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Working With Clients
3 Reasons Why Big Companies Make Better Clients
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If youâre on the hunt for the perfect freelance client, hereâs a quick tip to narrow your search:
Bigger companies can afford to spend more on freelancers.
You may have an easier time convincing a local business to hire you if youâre brand newâŚ
But big companies always make better clients.
Why?
Three reasons:
1) Their products and services have already been validated by the market (people want them)
2) They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)
3) Theyâre used to spending money on marketing (and freelancers)
Pro tip: put together custom sample pieces for every big client youâre pitching free of charge.
This delivers value up front and will help you immediately stand out.
Making the Rounds
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Scarlett Johansson says OpenAI ripped off her voice for ChatGPT
Gen Z is struggling with âunderemploymentâ
Fiverr releases its 7th annual Freelance Economic Impact Report
FINALLY! Now you can reply to specific LinkedIn DMs on mobile
ChatGPT may have launched its Search product in stealth mode
More than half of Americans think the U.S. is in a recession when itâs not
POLL: Do you use ChatGPT in your freelance business? |
Working For Yourself
How to Avoid Shiny Object Syndrome
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Everyone you meet in life is selling you âtheir wayâ â whether they realize it or not.
But donât forget there are lots of different ways to reach your destination.
Especially in online business.
As Rich Schefren says, itâs all about tradeoffs vs payoffs.
For example:
With ecommerce and affiliate marketing, the results can be quickâŚ
But youâll need startup capital to fund your paid traffic costsâŚ
And youâll need to navigate the steep learning curve of how to run paid ads at a profitâŚ
Otherwise you could lose it all.
Plus the margins are typically on the low end, around 15-20%.
With service-based businesses like freelancing, coaching, consulting, or agenciesâŚ
You can start landing clients and getting paid with virtually ZERO startup costsâŚ
The margins are much higherâŚ
But that means investing time on cold outreach and freelancing platformsâŚ
Always being on the hunt for the next clientâŚ
Plus now youâre on call + have to be available for meetings, answering emails and DMs, etc.
Donât get us wrong â both businesses can be wildly profitable.
Ultimately though, you have to decide what your priorities are and what youâre willing to sacrifice to achieve them.
Because no business model is all upside.
And measuring yourself based on the games other people play is a recipe for unhappiness.
Figure out what game YOU want to play and commit to it all the way.
AI Prompts For Freelancers
Prompt of the Week: The Business Coach
This AI prompt is designed to create a detailed business plan so you can hit your income goals in the next 12 months.
Here is the prompt:
As a business coach, create a detailed vision and actionable plan for a freelance [TYPE OF SERVICE] to earn [DOLLAR AMOUNT] in the next twelve months, starting from zero clients. Set clear goals and realistic milestones, focusing primarily on strategies for acquiring local clients. Provide specific tactics for marketing, networking, prospecting, and closing deals with potential clients. Address factors such as pricing, service offerings, and time management.
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Tool of the Week
The Secret to Building Your Personal Brand on LinkedIn
LinkedIn is the #1 social platform for freelancers.
Clients and service providers are actively looking to connectâŚ
And the organic reach you can get on the platform right now is better than Facebook, Instagram, YouTube, or Twitter / X.
Even with little to no followers.
And when it comes to creating high-converting content for LinkedIn, carousels are a go-to format.
These are swipeable collections of images, much like the ones you see on Instagram.
The only problem isâŚ
Carousels on LinkedIn have to be uploaded in PDF format, not JPG or PNG.
One way to do this is to upload or create all the images in Canva, then download it as a PDF.
But weâve discovered a better way:
Itâs a content creation and scheduler originally built for TwitterâŚ
But with it, you can easily cross-post content to LinkedIn, Facebook, and Instagram.
Plus if you post a Twitter thread, it can screenshot your tweets and email you a PDF so you can upload it to LinkedIn as a carousel in just a few clicks.
SoâŚ
If youâre looking to step up your LinkedIn game so you can grow your freelance biz in 2024âŚ
Click below to give Hypefury a try:
Bonus Points
â SEO: Will AI summaries kill SEO traffic for creators? (link)
đ Interviewing: 12 most common interview mistakes (link)
âď¸ Copywriting: Social media vs email marketing: which is better for sales? (link)
đ˛ Money: How to multiply your income without leaving your 9 to 5 (link)
What'd you think of today's edition? |