đ Resumes vs reality

Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.
Mentioned in todayâs email: Cyber hiring, Antropic, Claude, TikTok, Google Discover and Big Tech. Plus 4 competitive advantages that cost $0 and the difference between information and knowledge.
Read time: 3 minutes and 55 seconds

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Working With Clients
4 Competitive Advantages That Cost $0

Want to make your freelance business stand out?
Here are 4 ways that have nothing to do with your experience or track record:
1) Work fast
Most clients are looking to launch ASAP.
But most freelancers work way too slowly.
Speed up your production time by:
+ Using templates
+ Systematizing your workflow
+ Specializing in a specific task (logos, emails, etc)
If you can turn around quality work faster than Speedy Gonzales, youâll attract a lot of clients.
2) Donât miss deadlines
This goes hand-in-hand with number one.
It sounds cliche, but most freelancers fail to get deliverables in on-time.
So hereâs a tip to help you avoid this ugly fate:
Build in a few extra days of buffer when youâre setting deadlines with clients.
Itâs always better to underproject and overdeliver than vice versa.
Nothing will scare off clients more than missing deadlines.
3) Be responsive
One of the most common fears clients have is that youâll ghost them.
Always respond to messages in a timely manner.
(assuming theyâre within work hours or whatever boundaries youâve set with the client)
You donât necessarily have to have the answer immediately, either.
You can simply acknowledge their message and tell them youâll get back with the answer as soon as you can.
4) Be enthusiastic
This is probably the most underrated of the list.
But enthusiasm is magnetic.
If youâre legitimately excited about your work, clients will naturally be more attracted to you.
Everyone wants to do business with people they like.
Making the Rounds

New data finds outdated cyber hiring practices leading to hiring problems
Anthropicâs Claude chatbot can now make and edit your Canva designs
TikTok refutes reports that itâs developing a separate US version of the app
Your prize for saving time at work with AI: More work
Google Discover adds AI summaries, threatening publishers with further traffic declines
Why Big Tech's dominance could be a double-edged sword for the market
POLL: What's your #1 way to find clients? |
Working For Yourself
The Difference Between Information and Knowledge

Information is everywhere these days.
And itâs available to consume in a ton of different mediumsâŠ
- Books
- YouTube videos
- Podcasts
- Digital courses
- Documentaries
- Etc etc
But hereâs a question for youâŠ
Do you have a system for translating the information you consume into personal knowledge?
Hereâs one way to think about itâŠ
Information is a solitary data point without context.
For example, take this quote from productivity expert David AllenâŠ
âYour mind is for having ideas, not holding them.â
Great quote, right?
Now itâs one thing to come across it and think to yourself âdang! I should write more things down.â
But if you want to take the next step and convert that âinputâ (the quote) into personal knowledgeâŠ
You have to add your own context to it.
Hereâs how we might do it for the quote above:
- This is why you should write down your to-dos
- This is why you should create your to-do list the night before
- This is why Morning Pages is such an effective exercise for creativity
- Creativity doesnât work on demand, you need to create space for it
- This is why you should always keep a notepad handy
- Your mind is like a computer, and you need to free up RAM
See how that works?
By connecting these six other thoughts to this one quote, weâre able to contextualize what it means to us.
Ultimately, thatâs what adding context meansâŠ
Asking yourself: what does this piece of information mean to YOU?
How does it connect with other things you know or thoughts youâve had?
Now, if youâre interested in building your own PKM systemâŠ
Thereâs a handful of tools out there (both free and paid) designed to help with this, like Obsidian, Notion, and Roam.
All you have to do is pick one and get started.
AI Prompts For Freelancers
Prompt of the Week: The 7-Day Content Calendar
This AI prompt is designed to help you map out 7 days worth of social media content to attract followers, leads, and clients.
Here is the prompt:
I'm a freelance [SERVICE]. Please create a 7-day [PLATFORM] content calendar for me. For each day, please include:
- content topic (copywriting, email marketing, etc)
- content format (text, carousel, text + image, etc)
- suggestion for the creative asset (if applicable)
- high-curiosity hook optimized to get attention fast
Be as specific, creative, and emotional as possible.
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Tool of the Week
Meet the New Search Engine Making Google Obsolete

AI is upending the world of search.
Google recently started rolling out AI-generated summaries at the top of its search results to decidedly mixed reactions.
But when it comes to using AI to get answers fast, weâve got a new secret weapon:
Perplexity.
Itâs an AI research assistant that integrates the three of the biggest large language models (Claude-3, GPT-4o and LLaMa 3) into a single search engine.
And weâve found it better than using ChatGPT or good old fashioned Googling.
So if youâre looking to embrace the new world of searchâŠ
Tap below to try Perplexity out for free:
Bonus Points
đŒ Careers: Itâs Time to Rethink the One-Page RĂ©sumĂ© (link)
đȘ Success: 41 Harsh Truths Nobody Wants To Admit - Alex Hormozi (link)
đ§ Work Beats: 100 Minutes of Blissful Chillwave - Odysseus (link)
What'd you think of today's edition? |