🕰️ Native post scheduling

Happy Thursday! Today is National Take a Walk in the Park Day. And there’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity. Because it works! So carve out some time to get out in nature today, even if it’s just for a few minutes.

Here’s what we’re talking about in today’s memo: LinkedIn, Audible, and Netflix. Plus how to build a massive 650k+ following on LinkedIn, and the ultimate tool for personal knowledge management.

Read time: 2 minutes and 40 seconds

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Making the Rounds

  • LinkedIn opens up native post scheduling. Don’t want to pay for a 3rd-party tool to schedule your content on LinkedIn? Say no more. Now you can schedule posts directly through the platform.

  • Ads may be headed to an audiobook near you. Audible is reportedly testing ad placements inside audiobooks, with a max of 8 ads in a 24-hour period.

  • Media buyers frustrated with Netflix’s $55-$65 CPM. Despite recently hitting one million subscribers on their ad-supported tier, the streamer’s had multiple advertisers pull out due to high traffic costs.

Working For Yourself

How to Build a Massive 650k+ Following On LinkedIn

LinkedIn feels like a blue ocean for freelancers right now:

  • Everyone is eager to connect and grow their network

  • The user mindset is focused on growth (not distraction)

  • And the organic reach is like Facebook in 2015

In other words, it’s the perfect place to start building your personal brand.

But as it turns out, it’s also a great place to establish your company brand too.

In the podcast below, creator Jay Clouse interviews Daniel Murray, who’s the founder of Marketing Millennials.

Daniel has grown his company page from zero to 650k+ followers in less than 18 months.

Give this a listen to find out how he did it:

Tool of the Week

The Ultimate Tool For Personal Knowledge Management

Personal knowledge management (PKM) has been a big priority for us in 2023.

What does this mean?

It means developing a system for:

1. Using notes to capture inputs (books, podcasts, YouTube videos, etc)

2. Expanding on those notes with your own thoughts about them

3. Organizing and connecting these notes & thoughts with others in a way that’s intuitive and easily searchable

Kind of like building your very own Wikipedia for everything you’ve ever learned

This is where Obsidian comes in.

It helps you organize your thoughts, ideas, and notes into a single, unified PKM system.

It’s been a huge help for generating ideas, refining perspectives, and creating content.

With Obsidian, you can:

  • Create notes, documents, and other files and store them in a single, organized location

  • You can easily search for and access any file you need using tags and bi-directional links, making it easy to stay organized and productive

  • Plus it uses Markdown and stores files locally, so you can always access your notes even if your internet goes down

Ultimately, Obsidian is like a digital brain…

Because it helps you make connections between seemingly unrelated thoughts and ideas.

If you’re interested to learn more…

Download it for free here, then check out this 6-part YouTube series on how to use it.

Bonus Points

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

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