đ Meta wants to eat Twitterâs lunch

Happy Friday! This is The Freelance Gig. Weâre like a handful of business popcorn - tasty bite-sized nuggets to help you grow, all buttered up and ready to go.
Mentioned in todayâs newsletter: Meta, Twitter, Barcelona, TikTok, and ChatGPT. Plus how to let a âbad fitâ client down gently, and a simple psychological trick to boost your mental performance.
Read time: 3 minutes and 47 seconds

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Making the Rounds

Meta coming to (hopefully) eat Twitterâs lunch. Their new Twitter competitor, Barcelona, will function as an extension of Instagram and could reportedly launch as soon as next month. In classic âcopying features for fun and profitâ fashion, early screenshots of Barcelona look eerily similar to the Twitter feed.
TikTok sues to challenge statewide ban in Montana. In a move nobody everyone saw coming, TikTok has filed a suit against the state of Montana, claiming their recent ban of the short-form video app is unconstitutional.
Promotional ads offer discounts in the Facebook feed that are automatically applied at checkout. Metaâs new ad format, soon to launch in the U.S., U.K., India, and Canada, is a blessing for ecommerce owners. Hopefully this means no more subscribing to a companyâs mailing list only to find out the welcome discount code is worth a measly 5%.
TikTok testing new AI chatbot that could transform the app. Tako, the companyâs new AI chatbot, could âradically change search and navigation.â Testing is currently limited to the Philippines.
ChatGPT arrives on iOS. The worldâs fastest-growing app has launched an official app for Apple devices, with a separate Android app reportedly coming soon.

Working With Clients
How to Let a âBad Fitâ Client Down Gently

Not all client relationships have a happy ending.
Sometimes clients will blow you up with emails, DMs, and voice notesâŠ
Hammer you with urgent requests that ignore your clearly-stated boundariesâŠ
And imply that nothing you do is up to snuff.
Sometimes, after working with them, you realize theyâre just not a good fit.
Either way, when that time comes, the best move is to let them go.
But how, exactly? Whatâs the best way to fire a client?
Well, for starters, itâs never easyâŠ
Even if youâre secretly wishing a pox upon their house.
Send them an email or DM that hits these key points:
- I'm not the right person to help you achieve XYZ
- I hope you've gotten some good value from our time together
- Happy to get on a call to discuss if need be
- Still believe in your mission/product
- Will be rooting for you to succeed
The reason to send them a message instead of getting on a call right away is to give them a chance to digest itâŠ
And (hopefully) eliminate the need for a call.
But this way, even if they insist on one, youâve already got the hard part out of the way.
And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if youâre really eager to end the relationship.

Working For Yourself
Look Good, Feel Good, Do Good

One of the best parts about working remotely is the dress code.
As in, there is none.
But as nice as it is to spend the day working in sweatpants and a hoodieâŠ
Hereâs the thingâŠ
Having an âeveryday is Casual Fridayâ mindset can bleed into how you show up in your business.
If you want to perform at your best, day in and day outâŠ
And be taken seriously as a service providerâŠ
Meaning you want to be seen by your clients as someone who knows how to get resultsâŠ
(and is paid handsomely for it)
Then you need to come correct.
That doesnât have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.
Better yet, create a âuniformâ you wear every day to minimize decision fatigue.
Studies have shown that what you wear can and does affect how you feelâŠ
So leverage this proven scientific phenomenon to show up the way YOU want to inside your business.

Tool of the Week
Beehiiv: Your newsletter business-in-a-box
Growing an audience on social media is building on rented land.
One change to the algorithm can devastate your reach.
This is why itâs crucial to convert your rented audience into an owned audience.
And launching a free newsletter is the best way to do it.
Beehiiv is the #1 newsletter platform built for growth.
With a single tool, you can replace:
WordPress (or any other content management system)
Website hosting (like Siteground or HostGator)
Email service provider (like Active Campaign or ConvertKit)
Recommendation widget (like SparkLoop)
Paid acquisition channels (like Facebook or YT ads)
Itâs got powerful analytics, an intuitive and easy-to-use editor, and great deliverability.
So if youâve ever thought about starting a newsletterâŠ
Click below to learn more:

Bonus Points
Looking to level up in life and business? Weâve scoured the internet to find even more helpful content for you across all of our favorite platforms:
đ Productivity: How to pinpoint your 20% high-impact tasks
âïž Copywriting: Storytelling formulas to make your copywriting irresistible
â Marketing: I hate this marketing advice (hereâs why)

Gig Alerts:
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