🚯 Google takes out the trash
Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.
Welcome to the 256 subscribers who’ve joined us since the last edition.
Mentioned in today’s email: Google, LinkedIn, Meta, ChatGPT, TikTok, and Upwork. Plus the 90-day follow-up for repeat business, and why you should batch your client work into half-days.
Read time: 2 minutes and 13 seconds
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Making the Rounds
Google takes aim at SEO-optimized junk pages with new search update
LinkedIn upgrades ‘Who Viewed Your Profile’ display
Meta's Facebook, Instagram back up after global outage
Ads are coming to chatbots like ChatGPT
TikTok faces U.S. ban in new draft bill
Upwork studying generative AI’s impact on work
Working With Clients
The 90-Day Follow Up For Repeat Business
Most freelancers go radio silent once the project's done and the invoice is paid.
But the easiest sale you can make is to a past client because they already know, like, and trust you.
So make a point to follow up 90 days later.
Not only does this signal to clients that you value the relationship...
But it can often lead to more work.
Use a simple subject line like "Checking in" and keep your message short.
Ask them how business is going and what they're working on.
Simple gestures like these will help grow your freelance business and set you apart as a service provider.
POLL: Do you follow-up with past clients on a regular basis? |
Working For Yourself
Batch Your Client Work Into Half-Day Blocks to Get More Done
Your productivity suffers every time you switch tasks.
This is known as “context switching.”
And unfortunately, it’s par for the course for most freelancers.
When you’re juggling multiple clients and projects, not to mention your own marketing and prospecting efforts…
It’s easy to get distracted and lose focus.
That’s why you should experiment with batching your client work into half-day blocks.
This way, you’re guaranteed to be able to put in a solid deep work session…
Without having to carve out an entire day.
It does require more planning in advance to ensure you can still hit all your deadlines…
But it’s well worth the increase in output.
Tool of the Week
Build a beautiful one-page portfolio site for free with Carrd
Studies show there are over 1.5 billion freelancers in the world.
There’s no shortage of competition.
This means you’ve got to seize every opportunity you can to stand out.
One easy way is to set up a portfolio website.
In the past, this meant signing up for hosting and learning how to use WordPress.
But not anymore.
Now you can use Carrd to create a beautiful one-page portfolio site for free.
They’ve got dozens of templates you can use…
Or you can start with a blank slate to build your own.
Plus they’re fast to load and highly responsive, so they look great across desktops, tablets, and mobile.
Hit the link below to learn more:
Bonus Points
📊 Finances: Need help with freelance bookkeeping? Read this (link)
🤝 Clients: 9 reasons to hire freelancers (link)
✍️ Content: 5 social media posts to grow & monetize your audience (link)
🤓 Copywriting: Top 5 profitable copywriting niches in 2024 (link)
What'd you think of today's edition? |