🎨 Figma just AI-ified design

Together with Masters in Marketing

Your 2025 social strategy starts here

Need fresh ideas for social? Download the 2025 Social Playbook for trends, tips, and strategies from marketers around the world.

Get insights from over 1,000 marketers on what’s working across LinkedIn, Instagram, TikTok, and more. The Social Playbook helps you stay ahead.

Download the report for free here.

Working With Clients

How to Simplify Your Elevator Pitch So You Can Land More Clients

The simpler your service is to understand, the easier it is for clients to say yes.

That’s why it’s important to work on your elevator pitch.

And more importantly, to make it as simple to understand as humanly possible.

If you haven’t crafted one yet, here’s a template you can use as a starting point:

I help [TARGET] achieve [DESIRED OUTCOME] with [SERVICE/METHOD].

Now let’s use an email marketer to whip up a few examples:

• I help ecommerce brands increase their revenue by 30%+ with email marketing.
  

• I help online coaches book 2X more qualified sales calls with Seinfeld Emails.
  

• I help affiliate marketers boost subscriber LTV by 47% with a Soap Opera Sequence.
  

• I help high-ticket business owners get more clients with email.

See how each one is different?

The idea is to adjust it based on your own skills + experience.

Along with whatever outcome is mostly likely to resonate with your ideal client.

But aim to keep it as simple as possible.

This means using as few words as possible.

The last variation is plain as can be, but it’s also the shortest and easiest to grasp.

So it might outperform all the others.

Regardless, once you’ve got this dialed in, it can also serve as your profile headline on LinkedIn…

So anytime you’re posting or leaving a comment on the platform, potential clients can easily see what you do.

LinkedIn’s also a great place to workshop your messaging.

Start testing different variations and see which one resonates most with your ideal client.

Making the Rounds

• Figma releases new AI-powered tools for creating sites, app prototypes, and marketing assets

  
  

• LinkedIn’s new AI search tool lets you describe your ideal job
  

• Trump says he'd give TikTok another extension

  
  

• Is Duolingo the face of an AI jobs crisis?

  
  

• Apple looks to add AI search to Safari in potential blow for Google

  
  

• Fiverr CEO explains why everyone needs to upskill with AI

Working For Yourself

The Power of Productive Procrastination

Maintaining focus can be a b*tch sometimes.

But marathon deep work sessions and binaural beats aren’t the only way to get stuff done.

Introducing “productive procrastination:”

Instead of forcing yourself to work on the same thing for a set amount of time, try shifting gears as soon as your focus starts to dwindle.

The hypothesis behind it is simple…

Once you start to lose momentum, your ability to produce meaningful work is limited.

So you’re better off switching tasks and coming back to the original one later.

This approach leverages your brain's natural energy cycles rather than fighting against them. 

Think of it as working with your attention span, not against it. 

The key is ensuring you're still tackling important tasks…

Not just scrolling TikTok or Instagram or reorganizing your desk for the fifth time. 

Keep a running list of 3-5 priority projects that you can bounce between. 

You might be surprised how much more you accomplish when you stop trying to force concentration and instead strategically redirect it.

AI Prompts For Freelancers

Prompt of the Week: The Red Flag Radar

This AI prompt is designed to help you identify and avoid nightmare clients.

Here is the prompt:

Click here to see an example output

Sponsored by The Rundown AI

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Tool of the Week

Think Bigger and Build Faster With Figma

Ever had a client ask for "just one more tiny change" for the fifth time this week?

Sorry, that was a trick question 😂

Of course you have!

That's why we’ve been enjoying Figma lately. 

We used to have to send design files back and forth like digital ping pong. 

But now, we can just hop into Figma and see changes happen live while we chat. 

It's super convenient.

Plus you don't need to be some design wizard to use it. 

You can pick it up in an afternoon, even if you don’t have a ton of design experience.

They even have a free plan.

So if you're tired of the design-feedback-revision hamster wheel… 

Then tap here to learn more:

Get started with Figma for free

Bonus Points

💼 Careers: Want to start a business? Maybe begin by being a gig worker (link)

🗣️ Marketing: The Resonance Principle [a manifesto] (link)

🎧 Work Beats: study set for maximum focus | limited vocals deep house mix | study in ancient library - SOUND ISLAND (link)