ChatGPT 🤝 DALL-E 3

Together with Ariyh

Actionable marketing insights to grow your business in 3 minutes

Most marketers are stuck in the Stone Age.

New evidence on marketing, business, and human psychology emerges every day. But best practices are often based on outdated studies and old wives’ tales.

Ariyh is here to fix that.

Every Tuesday, you get 1 actionable marketing insight based on a recent scientific paper in 3 minutes or less. That’s why it’s read by employees at Amazon, Google, and Procter & Gamble.

Join 21,631+ smart marketers and subscribe to Ariyh for free today.

Making the Rounds

OpenAI unveils DALL-E 3, allows artists to opt out of training

• TL;DR: OpenAI announced the latest version of their text-to-image generator, DALL-E, will roll out to paid ChatGPT users in October.
  
  

• Why it matters: DALL-E 3 integrates with ChatGPT to make prompting easier and can produce much higher-quality images than its predecessor.

Google Tweaks Ad Auctions to Hit Revenue Targets, Exec Says

• TL;DR: Google has sometimes increased search ad prices by up to 5% just to hit revenue targets.
  
  

• Why it matters: The revelation came during the company’s antitrust trial, which began last week. The federal government is seeking to prove Google has maintained a monopoly on search.

Musk says X will charge everyone to use the platform

• TL;DR: Elon Musk said in a recent interview that X plans to roll out a lower tier subscription that will be mandatory for all users.
  
  

• Why it matters: Musk says it may be the only way to combat bot accounts. But with U.S. ad revenue reportedly down 60%, this could drive even more users away from the platform.

Working With Clients

How to Apply Rush Fees Without Ticking Off Your Clients

Time is money.

That’s why it can be so frustrating when clients blow up your inbox or DMs with last-minute requests.

One way to discourage this is with a rush fee.

But how much do you charge?

When do you charge it?

And what do you say to clients to avoid ticking them off?

Check this out article from our friends at Millo to get all the answers:

How to apply rush fees without ticking off your clients

Working For Yourself

Batch Your Client Work Into Half-Day Blocks to Get More Done

Your productivity suffers every time you switch tasks.

This is known as “context switching.”

And unfortunately, it’s par for the course for most freelancers.

When you’re juggling multiple clients and projects, not to mention your own marketing and prospecting efforts…

It’s easy to get distracted and lose focus.

That’s why you should experiment with batching your client work into half-day blocks.

This way, you’re guaranteed to be able to put in a solid deep work session…

Without having to carve out an entire day.

It does require more planning in advance to ensure you can still hit all your deadlines…

But it’s well worth the increase in output.

Tool of the Week

Book your next podcast interview with Guestio

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

• Entrepreneurs On Fire with John Lee Dumas

• Build Your Network with Travis Chappell

• Franchise Secrets with Erik Van Horn

• And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.

Bonus Points

🤓 Learning: 13 life lessons at 33 I wish I knew at 23 (Twitter / X)

💼 Careers Why the most successful people are quitters (Instagram)

✍️ Content: 2 unconventional metrics to track performance in your creator business (LinkedIn)

🤝 Sales: Use this 7-step “belief ladder” to close high-ticket clients (YouTube) 

💰 Business: The $5 Stanford Business Challenge (TikTok)