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Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business. 

Mentioned in today’s email: Instagram, Upwork, Anthropic, Linktree, and Threads. Plus the DNA of a perfect freelance client and 3 mindset shifts to build a 6-figure freelance business.

Read time: 4 minutes and 15 seconds

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Working With Clients

The DNA of a Perfect Freelance Client

The temptation to take on anyone with a pulse and a credit card as a client is hard to resist sometimes.

Whether it’s because you’re brand new


Or simply because you need the scratch


Learning to trust your gut is tough.

So let’s break down what a perfect client looks like.

#1 - Past experience hiring freelancers

Working with freelancers is different than having an in-house team member.

Clients can’t lay claim to 100% of your bandwidth.

You want someone who respects boundaries.

#2 - Validated offer

No matter what service you offer


The best clients always have validated products and services.

“Validated” means they’ve successfully sold their stuff to other people.

This proves there’s a hunger for it in the marketplace.

It (usually) translates to a healthy business too.

#3 - Solid social proof

A common byproduct of validated offers is social proof.

Having lots of: 

- testimonials
- screenshots
- and case studies 


 to work with always makes your life easier.

Keep these factors in mind anytime you’re on the hunt for a new client.

Because the prospecting process isn’t just for them to screen you


It’s also for you to screen them.

Making the Rounds

POLL: Do you do any video editing as part of your freelance business?

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Working For Yourself

3 Mindset Shifts to Build a 6-Figure Freelance Business

Building a business is a bit of a mindf*ck.

Success as an entrepreneur means breathing life into something that didn’t exist before you came along.

And no matter what your niche, product, or service is


There are always key mindset shifts you need to make before you can unlock your full power.

Freelancing is no different.

So here are 3 mindset shifts you need to build a 6-figure freelance business:

1 - “I am an investment, not an expense”

One major obstacle to charging what you’re worth is thinking of yourself as an expense.

You’re not.

By hiring you, clients are making an investment to grow their business.

And investments generate returns.

So don’t get hung up on how much it’s going to cost them


Emphasize (to yourself) the return on investment they’ll get from working with you.

2 - “There’s too much demand and not enough supply”

It’s easy to adopt a scarcity mindset online.

After all, with so many freelancers out there
 how can you possibly compete?

But here’s the truth:

There are WAY more good clients and projects than there are competent freelancers to do the work.

It’s a massive supply/demand imbalance in OUR favor.

(if you don’t believe us, try hiring one and see for yourself 🙃)

So stop telling yourself it can’t be done.

Shift your mindset from scarcity to abundance.

There are literally millions of clients out there churning through one crappy freelancer after another.

Imagine how relieved they’ll be when they finally hire you.

3 - “I provide a world class service that clients are happy to pay top dollar for”

If there’s one thing that formal education is good for


It’s keeping impostor syndrome at bay.

On the flip side, when you’re essentially self-taught, it can be easy to doubt yourself.

So here’s how to rewrite the script:

Clients aren’t just paying for outcomes and deliverables


They’re also paying for an experience.

And making sure that experience is top-notch doesn’t have to cost you a dime.

Be responsive. Be excited. Go above and beyond.

Actually CARE about the project.

These little things won’t go unnoticed by clients


And recognizing that service can set you apart from everyone else is essential to building a lucrative freelance business.

AI Prompts For Freelancers

Prompt of the Week: The Upsell Generator

This AI prompt is designed to help you come up with profitable upsell ideas that don’t add excessively to your workload.

Here is the prompt:

Act as a senior growth consultant. Based on my core offer of [SERVICE YOU PROVIDE], list 10 natural upsells/extensions that add value without adding huge workload. Rank by profit potential and ease of delivery.

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Tool of the Week

Build your personal knowledge management system with Obsidian

Personal knowledge management (PKM) has been a big priority for us in 2025.

What does this mean?

It means developing a system for:

1. Using notes to capture inputs (books, podcasts, YouTube videos, etc)

2. Expanding on those notes with your own thoughts about them

3. Organizing and connecting these notes & thoughts with others in a way that’s intuitive and easily searchable

Kind of like building your very own Wikipedia for everything you’ve ever learned

This is where Obsidian comes in.

It helps you organize your thoughts, ideas, and notes into a single, unified PKM system.

It’s been a huge help for generating ideas, refining perspectives, and creating content.

With Obsidian, you can:

  • Create notes, documents, and other files and store them in a single, organized location

  • You can easily search for and access any file you need using tags and bi-directional links, making it easy to stay organized and productive

  • Plus it uses Markdown and stores files locally, so you can always access your notes even if your internet goes down

Ultimately, Obsidian is like a digital brain


Because it helps you make connections between seemingly unrelated thoughts and ideas.

If you’re interested to learn more


Download it for free here, then check out this 6-part YouTube series on how to use it.

Bonus Points

đŸ’Œ Careers: The impossible four-hour test you need to pass to become a tariff pencil pusher (link)

⚖ Work/Life Balance: Forget balance, you need a surplus life (link)

🎧 Work Beats: Stellar: Relaxing Sci Fi Ambient Music 🎧 for Space Pioneers (Binaural Beats) (link)