🔖 Bookmarks

Happy Tuesday! We’ve got some big changes to the newsletter we’ll be announcing later this week. In the meantime, we’ve added a poll to the bottom of the newsletter where you can rate each edition + tell us how we’re doing.

We’re always looking for feedback on how we can serve you better, so if you’ve got ideas, drop us a rating and let us know 🙂

Discussed in today’s newsletter: Twitter, TikTok, and Instagram. Plus why LinkedIn is a blue ocean for freelancers who create content, and the one prerequisite to becoming an idea machine.

Read time: 2 minutes and 31 seconds

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Making the Rounds

• Twitter rolls out Bookmarks to tweet analytics. In addition to the new Views count, users can now see how many times a tweet has been bookmarked when they click to expand it.
  

• TikTok CEO says it now reaches 150M users in the U.S. In his upcoming testimony to Congress, Shou Zi Chew will say the company now has 150 million active users in the United States, not including children under 13. For context, Facebook has somewhere around 230 million and Instagram has 143 million.
  

• New report finds Reels have overtaken carousels for engagement on Instagram. The 2023 Social Media Industry Benchmark Report from Rival IQ found that overall engagement rates were down on IG for the third year straight, but it wasn’t all bad news, as Reels are now driving more organic engagement than carousels.

Working For Yourself

Why LinkedIn is a Blue Ocean For Freelancers Who Create Content

Facebook, Instagram, and TikTok are highly competitive platforms for content creation.

You need to churn out 2-4+ posts per day just to stay relevant…

Plus with the short-form video arms race heating up…

If you’re not willing to get on camera, good luck getting traction.

Meanwhile, the LinkedIn algorithm offers way more reach on organic posts…

Favors text and carousel posts over vertical video…

And is growing quickly.

In the interview below, LinkedIn expert Melissa Henault reveals how she launched a side hustle, quit her corporate 9 to 5, and then built it up into a 7-figure business, all thanks to LinkedIn.

If you’re a freelancer looking to create a competitive advantage…

Without swimming in the bloody, shark-infested waters of Facebook and Instagram…

You should strongly consider putting more time into LinkedIn.

Click below to give the interview a listen:

EP #746: How To Use LinkedIn To Launch Your Brand & Leave Your 9-to-5 With Melissa Henault

Tools We Love

The One Prerequisite to Becoming an Idea Machine

When it comes to generating ideas, your mind is like a pipeline.

You have to make space if you want it to keep flowing.

How do you do that?

By writing all your ideas down as soon as they come to you.

Now pen and paper is one option, of course.

But we prefer Evernote.

Here’s why:

• It syncs automatically across all devices so you can access your notes anytime, anywhere

• You can easily copy-paste text, images, and audio

• Tags and search make organizing and finding your notes easy as pie

• Plus the Chrome extension lets you clip web pages, making it great for building your swipe file

That’s why Evernote is trusted by Forbes, Inc., The Verge, Entrepreneur Magazine, and many more successful companies.

If you’re looking to uplevel your ideation skills, give it a try.

Click here to try Evernote for free today.*

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

• Experienced Facebook Ads Media Buyer

• Google Ads & LinkedIn Ads Expert needed to create, track and audit an ad campaign

• Paid Media Specialist

• Email Marketing Funnel Needs Designer and Copywriter in One

• Graphic Design For Social Media

• Keynote (Mac) Presentation Designer Needed for 20-Page Deck

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day

“I have not failed. I’ve just found 10,000 ways that won’t work.”
— Thomas Edison

One person’s failure is another person’s lesson.

How you frame things in your mind determines whether they hold you back or push you forward.

Choose carefully.