📈 Bluesky surge

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Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.

Mentioned in today’s email: Bluesky, Messenger, LinkedIn, Instagram, Chrome, and digital nomads. Plus 3 simple and low-cost ways to generate freelance leads, and why you should forget the 4-hour workweek and do this instead.

Read time: 4 minutes and 40 seconds

Together with Full Scope Freelancer

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Working With Clients

3 Simple and Low-Cost Ways to Generate Freelance Leads

Winning in business is all about momentum.

That’s why it’s so important to establish a consistent way to land clients.

Especially if you’re new to freelancing.

Now, there are three main channels you can use to get clients without spending money on ads:

1) Referrals & Word of Mouth

Referrals and word of mouth always make for the best clients.

They’re pre-framed to trust you because someone else has endorsed you or recommended you.

Which also increases your perceived value.

Asking existing clients for referrals (and potentially incentivizing them to do so with a referral fee or bonus) is a great place to start.

The only problem is, if you’re a new freelancer, you’re not really in a position to leverage this channel yet.

2) Cold Outreach

Cold outreach means sending messages to people you don’t know to see if they’d be interested in hiring you.

This is typically done via email or on social media.

But the problem with cold outreach is intent.

No one you reach out to has said they actually WANT what you’re selling.

So this is typically not the best option for new freelancers either…

Because the tools you need to convert cold prospects into clients (lots of credibility, testimonials and a bold, results-based promise) are not in your toolkit yet.

3) Freelance Platforms

Freelance platforms solve the intent problem.

Instead of going after ice cold prospects who may or may not even want the service you provide…

You’re targeting people who have demonstrated a need and are actively looking for the solution.

These are paying clients who are looking to hire someone ASAP.

That’s intent.

And if you’re a brand new freelancer, this is the best place to start.

Our weapon of choice is Upwork, but there’s plenty of others out there like Fiverr, FreeUp and Freelancer.com.

Pick one and go all in on it.

Making the Rounds

POLL: Do you have a Bluesky account?

Login or Subscribe to participate in polls.

Working For Yourself

Forget the 4-Hour Work Week (Do This Instead)

Jimmy Fallon Hello GIF by The Tonight Show Starring Jimmy Fallon

Spoiler alert:

The 4-Hour Work Week is not realistic for most of us.

(It’s still a great book, though.)

And while even a 4-day work week would be a major upgrade from spending a full 5 days at the slag heap every single week…

Here’s a simple hack that can make the workweek easier to bear:

If possible, structure your workload so you start strong but then taper down throughout the week.

This means stacking Mondays with as much work as you can possibly handle to get ahead and create a buffer…

Then slowly and steadily taking your foot off the gas…

So Friday can be a much more leisurely work day to cap off the week.

Here’s what it might look like in application:

  • Monday: 10-12 hours

  • Tuesday:  8-10 hours

  • Wednesday: 8-10 hours

  • Thursday: 6-8 hours

  • Friday: 4-6 hours

Now, will this be possible every week?

Doubtful.

And it’s probably not for everyone.

But if you struggle with the monotony of a uniform work week or have ever wanted to shake up your schedule…

Give this a try.

Easing into the weekend with a lighter and/or shorter Friday can feel mighty nice.

AI Prompts For Freelancers

Prompt of the Week: The How-To Guide

This AI prompt is designed to help you create an outline for an actionable how-to guide you can use as a lead magnet.

Here is the prompt:

You’re a world class content marketer with an expertise in crafting actionable how-to guides. Give me a detailed outline for a guide on how to [DESCRIBE TOPIC]. Include a main headline, subheads, and key points for each section. Keep the language casual and conversational. Be as specific, clear, and actionable as possible.


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Tool of the Week

How to Score Mainstream Media Features Without a PR Agent or Inside Connections

Looking to set yourself apart from the competition?

Aside from the obvious ways…

Like a strong social media presence and professional portfolio website…

There’s another way to build trust & credibility with potential clients:

Being featured on other media websites.

This allows you to “borrow” the hard-earned credibility of the websites featuring you…

And display them in your “As Seen On” section.

Now, up until recently, the only way to land these types of features was through a PR agent or inside connections.

But not anymore.

That’s because Featured makes it possible to land them for free.

With it, you can get featured on sites like:

- Fast Company
- Entrepreneur
- HubSpot
- Fiverr
- Inc.
- And lots more

Sound too good to be true?

Here’s the thing:

These websites are always looking for expert quotes to feed the content beast.

So it’s a win/win.

In fact, we’ve already used it to land features on Entrepreneur, Hubspot, Fiverr and several other websites this year.

If you’re looking to establish credibility as a freelancer…

Bonus Points

🤖 AI: How students can AI-proof their careers (link)

🗣️ Audience: 5 B2B creator economy trends to help you level up in 2025 (link)

🎧 Work Beats: 1-hour Star Wars ambient soundtrack mix (link)