🖼️ Bing can do images?

Happy Wednesday! This is The Gig, your friendly neighborhood newsletter soon to have a new name. The rebrand won’t be quite as dramatic as Larry and Sergey going from BackRub to Google, but we think it’s just as crucial as we move into the next phase of our plan for global domination. Stay tuned for more details on Friday 😈

In the meantime, here’s what’s discussed in today’s edition: Bing Image Creator, Twitter Blue, and Bard. Plus 11 pro tips on how to find freelance clients on LinkedIn, and 3 audiences you should be retargeting with ads.

Read time: 2 minutes and 34 seconds

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Making the Rounds

• Bing Image Creator can now generate images from simple text prompts. The new add-on to Microsoft’s AI-powered search engine is available on desktop and mobile.
  

• Government ID may soon be required for Twitter Blue verification. The updated verification feature is only being tested on Android right now, but if the company rolls it out wide, they’d be following suit as other platforms like Facebook now require similar proof of identity to maintain an account.
  

• Google’s Bard AI chatbot is now available in the U.S. and U.K. The company has been working on Bard since 2015, but with Microsoft’s Bing leading the charge towards chatbot-infused search, Google can’t afford to sit on the sidelines any longer.

Working With Clients

11 Pro Tips to Find Freelance Clients On LinkedIn

The interview we shared yesterday between Chris Harder and LinkedIn expert Melissa Henault was a big hit.

So today, we’re doubling down.

If you’re looking to learn more about how to use LinkedIn to land clients…

Specifically, some tactical steps you can take to optimize your profile and start generating leads ASAP…

The excellent article below from our friends at SmartBlogger lays out 11 pro tips on how to find clients on the platform.

Check it out here:

[READ]: 11 Pro Tips to Find Freelance Clients On LinkedIn

From The Paid Ads Gig

3 Audiences You Should Be Retargeting With Ads

Retargeting ads are the low-hanging fruit of paid traffic.

If you’re not running any paid ads right now, retargeting is the best place to start.

And since you’re only showing your ads to people who’ve already engaged with your brand in some way, the conversion rate is much higher than cold traffic.

Which means you can often acquire subscribers and customers for much cheaper.

So here are 3 audiences you should be retargeting with ads:

1) People who hit the lander but didn’t opt-in

These are visitors who either clicked on an ad or found your landing page organically, but didn’t opt in.

Giving them an extra nudge is often all they need to sign up.

2) People who like or have engaged with your Facebook & Instagram pages

Facebook and Instagram pages aren’t what they used to be.

But page likes are still a strong engagement signal.

If someone likes your Page or follows you on Instagram, they’ll be much more receptive to seeing an ad from you.

3) Existing email subscribers

Most businesses only promote paid offers inside their emails.

But not everyone reads emails.

Even if they’re subscribed to your email list.

That’s why retargeting existing subscribers across Facebook, Instagram, YouTube, TikTok, etc can help drive more sales at a very low cost-per-acquisition (CPA).

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

• Copywriter / Proofreader for Sales and Marketing Letters
  

• Copywriter for Entertainment / Film Production Website
  

• Klaviyo Email Expert Needed to Create Email Flows
  

• Paid Ads Contractor for Early Stage Startup
  

• Google Ads Expert Needed
  

• Expert Klaviyo Email Graphic Designer

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

Quote of the Day

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.”
— Oprah Winfrey

Maintaining equilibrium in the face of adversity is the mark of an A-Player.

Mastering your mindset is everything.