♾️ AI-generated Facebook Stories

Happy Friday! The Super Mario Bros. movie looks set to dominate the box office again this weekend, after crushing the competition with a monster $204 million dollar opening last weekend. Reviews have been stellar. Anyone seen it yet?

Meanwhile, here’s what’s mentioned in today’s newsletter: Facebook Stories, inflation, and digital advertising. Plus one underrated tip for getting new clients.

Read time: 2 minutes and 24 seconds

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Making the Rounds

  • Facebook testing AI-generated Stories based on your previous images. The new Advanced Stories feature creates ready-made stories for you using AI, based on the images you’ve shared on the app. Creepy? A touch. But it certainly reduces friction involved in posting a story.

  • U.S. inflation falls to 5%. High interest rates may finally be having an impact on inflation. New data reveals prices went up just 5% year-over-year last month, down from a peak of 9.1% in June 2022.

  • Digital ad revenues climbed 10.8% in 2022. Despite a major slowdown amid fears of a recession, the digital advertising industry still managed to grow in 2022, albeit at a much slower pace compared to the 35% increase in 2021.

Working With Clients

Ask and You Shall Receive (More Clients)

Most freelancers tend to overcomplicate the process of getting clients.

So here’s a simple tip to try:

Once you’ve scored a big win for a new client and asked them for a video testimonial…

Ask them for a referral.

Keep it simple and straightforward by saying something like…

“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”

That’s it.

You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee.

Bottom line is:

Business owners usually have other friends that are business owners.

Plus referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.

Not to mention everyone likes to have a guy or gal to recommend.

It allows us to build social capital by playing the connector.

So when it comes to finding new clients, you should always start with your existing client base.

Bonus Points

Looking to get smarter? We’ve scoured the internet to find even more helpful content for you across all of our favorite platforms:

In Case You Missed It:

Gig Alerts:

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.

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