𧲠AI client matchmaking
Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.
Welcome to the 159 subscribers whoâve joined us since the last edition.
Mentioned in todayâs email: Fiverr, xAI, Threads, Deep-Live-Cam, Google, and digital nomads. Plus how to shift from one-off projects to monthly retainers, and what to do when you creativity calls in sick.
Read time: 4 minutes and 48 seconds
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Working With Clients
How to Shift From One-Off Projects to Monthly Retainers
No freelancer wants to spend all their time prospecting.
But if youâre stuck doing one-off projects for clients all the timeâŚ
You donât have much choice.
Thatâs one of the reasons why monthly retainers can be so attractive:
It doesnât take many to fill up your calendar.
Which means less time spent prospecting and more time spent doing work that pays.
Plus it gives you some predictable income you can use to budget, save, and invest with.
But how do you make the shift from one-off to ongoing?
Well, the playbook is the same pretty much regardless of which service(s) you provide:
STEP 1: Make sure one-off projects are successful
You canât expect to upsell clients into ongoing arrangements if the initial project isnât successful.
So make sure youâre doing everything you can to get your client a big win first.
You need a solid foundation to build on if you want them to pay you every month.
STEP 2: Identify ongoing work you can take off their plate
Start by thinking about it from the clientâs perspective:
What ongoing work are they doing on a daily or weekly basis that you could take off their plate?
Some examples:
Writing emails
Running split-tests
Managing ad campaigns
Creating social media posts
Etc
Unless these activities fall within your clientâs zone of genius, chances are theyâd appreciate you taking it off their plate so they can focus on more important things, like leading the company and being a real CEO.
Often, the question isnât âdo they want to hire someoneâ â itâs âwill this pay for itself?â and âcan I trust you?â
STEP 3: Explain why it makes sense
Even if youâve created some goodwill with your client, you still need to make a strong logical case for this new arrangement:
- How will it make them money?
- How will it save them time?
- Why is it a smart decision?
Donât be afraid to explain why YOU want it too.
Make it clear how much you enjoy working for them, how much you love their products, why you align with their values, etc.
Then position it as a way for them to lock down a fixed amount of your time every month.
Just keep in mind that not every client will be a good fit for a monthly retainer.
But for the right ones, itâs a win/win.
Making the Rounds
Fiverr introduces AI matchmaking tool to help you find clients
xAI releases Grok-2 AI image generator on X
Threads launches insights on desktop
Viral AI tool Deep-Live-Cam allows deepfake impersonation via webcam (yikes!)
Ex-Google CEO walks back claim that Google is behind on AI because of remote work
The new European cities attracting digital nomads
POLL: Do you currently have any monthly retainer clients? |
Working For Yourself
What to Do When Your Creativity Calls in Sick
Ever struggle to get your creative juices flowing in the morning?
Welcome to the club đ
And letâs be honestâŚ
Sometimes caffeine just doesnât cut it.
So if youâre a copywriter, media buyer, graphic designerâŚ
Or someone who does creative work of any kindâŚ
Hereâs a morning routine add-on you should experiment with:
Write out three pages of âstream of consciousnessâ by hand before you start work.
This technique is called âMorning Pagesâ...
And was originally created by Julia Cameron, author of The Artistâs Way.
Many of our favorite writers swear by it, including Andre Chaperon, Tim Ferriss, and many others.
Imagine your creativity is like a pipeline. ..
In order for the great ideas to flow out, you need to clear out the âsludgeâ first.
Thatâs what Morning Pages are for.
So, what are you supposed to write about?
Anything. Everything. Whatâs on your mind. How youâre feeling. What you plan to do today. How much you hate your alarm clock.
(You can also find prompts like these ones from Masterclass all over the internet)
But the point isnât to bang out polished proseâŚ
Itâs simply to clear out the sludge and make room for your creative ideas to come out and play.
To trap the clutter of your thoughts down on paper before you move on to the important stuff.
Make sense?
If you do decide to test it out, we recommend committing to at least 30 days.
Then let us know how it goes :)
AI Prompts For Freelancers
Prompt of the Week: The Income & Expense Tracker
This AI prompt is designed to help you create an income & expense tracker for your freelance business.
Here is the prompt:
Iâm a freelance [SERVICE YOU PROVIDE]. Create a Google Sheets template to track my income and expenses. Include columns for the date, description, client name, income, expenses, category (e.g., software, marketing, travel), and a running balance. Also, create summary sections for total income, total expenses, and net profit for each month, along with automated charts to visualize the data.
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You do need a fast internet connection, strong English skills, and a basic understanding of social media platforms though.
But if that sounds like youâŚ
And youâre eager to find part-time or full-time work as a freelance writerâŚ
Tool of the Week
The One âMust Haveâ AI Tool For Anyone Doing Client Work
New AI tools are a dime a dozen these days.
But one tool we canât run our business without is a meeting assistant called Fireflies.
With Fireflies, you can:
Record a video of the meeting
Get a highly-accurate and searchable text transcript
Plus generate a concise meeting summary to share with others
Once you sign up, all you have to do is invite Fireflies into the meeting and it takes care of the rest.
No need to press record.
So if youâre looking to make life easier for yourself and clientsâŚ
Bonus Points
⥠Energy: Take this if youâre feeling overcaffeinated at work (link)
đ¤ Clients: 9 best Fiverr alternatives for finding clients (link)
đź Careers This tech job that pays six figures with no college degree required (link)
What'd you think of today's edition? |