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Happy Friday! This is the Freelance Gig, where we share news, tools, tips, and tricks to help grow your freelance business.

Welcome to the 159 subscribers who’ve joined us since the last edition.

Mentioned in today’s email: Fiverr, xAI, Threads, Deep-Live-Cam, Google, and digital nomads. Plus how to shift from one-off projects to monthly retainers, and what to do when you creativity calls in sick.

Read time: 4 minutes and 48 seconds

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Working With Clients

How to Shift From One-Off Projects to Monthly Retainers

No freelancer wants to spend all their time prospecting.

But if you’re stuck doing one-off projects for clients all the time…

You don’t have much choice.

That’s one of the reasons why monthly retainers can be so attractive:

It doesn’t take many to fill up your calendar.

Which means less time spent prospecting and more time spent doing work that pays.

Plus it gives you some predictable income you can use to budget, save, and invest with.

But how do you make the shift from one-off to ongoing?

Well, the playbook is the same pretty much regardless of which service(s) you provide:

STEP 1: Make sure one-off projects are successful

You can’t expect to upsell clients into ongoing arrangements if the initial project isn’t successful.

So make sure you’re doing everything you can to get your client a big win first.

You need a solid foundation to build on if you want them to pay you every month.

STEP 2: Identify ongoing work you can take off their plate

Start by thinking about it from the client’s perspective:

What ongoing work are they doing on a daily or weekly basis that you could take off their plate?

Some examples:

  • Writing emails

  • Running split-tests

  • Managing ad campaigns

  • Creating social media posts

  • Etc

Unless these activities fall within your client’s zone of genius, chances are they’d appreciate you taking it off their plate so they can focus on more important things, like leading the company and being a real CEO.

Often, the question isn’t “do they want to hire someone” — it’s “will this pay for itself?” and “can I trust you?”

STEP 3: Explain why it makes sense

Even if you’ve created some goodwill with your client, you still need to make a strong logical case for this new arrangement:

- How will it make them money?
- How will it save them time?
- Why is it a smart decision?

Don’t be afraid to explain why YOU want it too.

Make it clear how much you enjoy working for them, how much you love their products, why you align with their values, etc.

Then position it as a way for them to lock down a fixed amount of your time every month.

Just keep in mind that not every client will be a good fit for a monthly retainer.

But for the right ones, it’s a win/win.

Making the Rounds

POLL: Do you currently have any monthly retainer clients?

Login or Subscribe to participate in polls.

Working For Yourself

What to Do When Your Creativity Calls in Sick

Ever struggle to get your creative juices flowing in the morning?

Welcome to the club 🙋

And let’s be honest…

Sometimes caffeine just doesn’t cut it.

So if you’re a copywriter, media buyer, graphic designer…

Or someone who does creative work of any kind…

Here’s a morning routine add-on you should experiment with:

Write out three pages of “stream of consciousness” by hand before you start work.

This technique is called “Morning Pages”...

And was originally created by Julia Cameron, author of The Artist’s Way.

Many of our favorite writers swear by it, including Andre Chaperon, Tim Ferriss, and many others.

Imagine your creativity is like a pipeline. ..

In order for the great ideas to flow out, you need to clear out the “sludge” first.

That’s what Morning Pages are for.

So, what are you supposed to write about?

Anything. Everything. What’s on your mind. How you’re feeling. What you plan to do today.  How much you hate your alarm clock.

(You can also find prompts like these ones from Masterclass all over the internet)

But the point isn’t to bang out polished prose…

It’s simply to clear out the sludge and make room for your creative ideas to come out and play.

To trap the clutter of your thoughts down on paper before you move on to the important stuff.

Make sense?

If you do decide to test it out, we recommend committing to at least 30 days.

Then let us know how it goes :)

AI Prompts For Freelancers

Prompt of the Week: The Income & Expense Tracker

This AI prompt is designed to help you create an income & expense tracker for your freelance business.

Here is the prompt:

I’m a freelance [SERVICE YOU PROVIDE]. Create a Google Sheets template to track my income and expenses. Include columns for the date, description, client name, income, expenses, category (e.g., software, marketing, travel), and a running balance. Also, create summary sections for total income, total expenses, and net profit for each month, along with automated charts to visualize the data.

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Tool of the Week

The One “Must Have” AI Tool For Anyone Doing Client Work

New AI tools are a dime a dozen these days.

But one tool we can’t run our business without is a meeting assistant called Fireflies.

With Fireflies, you can:

  • Record a video of the meeting

  • Get a highly-accurate and searchable text transcript

  • Plus generate a concise meeting summary to share with others

Once you sign up, all you have to do is invite Fireflies into the meeting and it takes care of the rest.

No need to press record.

So if you’re looking to make life easier for yourself and clients…

Bonus Points

⚡ Energy: Take this if you’re feeling overcaffeinated at work (link)

🤝 Clients: 9 best Fiverr alternatives for finding clients (link)

💼 Careers This tech job that pays six figures with no college degree required (link)