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Together with The Copywriting Gig

Want to charge premium rates? Read this

Most freelancers struggle to raise their rates.

But it’s not because they aren’t good at what they do. It’s because they don’t know how to communicate their value to clients.

This is where the skill of copywriting comes in.

Learning how to target your client’s pain points, offer a compelling solution, and position yourself as an elite service provider is key to growing your business.

And our sister newsletter shows you how, step-by-step.

So if you’re eager to get fully booked with quality clients who are happy to pay top dollar…

Click here to sign up for The Copywriting Gig

Making the Rounds

• Meta plans to charge $14 a month for ad-free Instagram or Facebook
  
  

• Twitter / X is losing daily active users
  
  

• ChatGPT users can now browse internet, OpenAI says
  
  

• TikTok’s experimenting with an ad-free subscription offering
  
  

• LinkedIn expands the display of its profile CTA buttons to more surfaces
  
  

• Google is making big changes to prevent Gmail spam

Working With Clients

Why Free Audits Make For Strong Front-End Offers

There are few things less enticing in this world than a “free discovery call.”

But if you’re a freelancer looking to land clients…

What else are you supposed to do to get prospects on the phone?

Answer:

Repackage it into a free audit.

Not only does this deliver tangible value to clients up front…

But it also allows you to step into the trusted advisor frame…

Where your job is to diagnose the problem, then prescribe a solution.

And this subtle shift in positioning can make it much easier to close deals.

Plus, by auditing the assets they’d like you to work on, model, or make more of…

You’ll be able to hit the ground running ASAP.

Win/win.

Working For Yourself

Struggling to Stay Productive? Change the Scene

It doesn’t matter if you work from home, in a coffee shop, or at a coworking space…

Your environment can influence your productivity in a big way.

So here’s a quick tip if you’re struggling to stay productive:

Change the scene.

This could be as simple as taking your laptop out to the kitchen, living room, backyard, or balcony…

Heading out to your local Starbucks…

Or even going over to a friend’s place so you have some company.

New settings bring energy.

So don’t be afraid to switch it up the next time you’re having trouble kicking into high gear.

Side note:

If changing the scene isn’t in the cards but you’d still like some company, check out Focusmate.

It’s a virtual coworking space where you can jump on Zoom with someone and reap the rewards of coworking without going anywhere.

Tool of the Week

Beat the multiple logins raid boss with LastPass

Death, taxes, and password resets.

Three things you can count on when doing business online.

And if you want to keep track of all your usernames and passwords, both for yourself and for clients, without going mad…

Or having to ask for them again and again…

LastPass has got you covered.

Trusted by 30M+ happy users, it’s the simplest way to keep your sensitive info safe, secure, and highly organized.

Try LastPass for free.

Bonus Points

💲 Entrepreneurship: This one-person business made $4m (at 94% margin) (Twitter / X)

🤝 Interviews: 9 ways to supercharge your interview prep w/ ChatGPT (Instagram)

✍️ Copywriting: 279 copywriting tips in one mega swipe file (LinkedIn)

📈 Productivity: How to build your business by buying back your time (YouTube)