📸 Find-a-creator

Happy Wednesday! If you’re looking to level up your persuasive writing skills, don’t forget to sign up for The Copywriting Gig. The next edition of our weekly copy bulletin goes out this afternoon and reveals a simple 4-step system to beat writer’s block.

Mentioned in today’s edition: Instagram, TikTok, and work hours. Plus how to simplify your elevator pitch so you can land more clients.

Read time: 2 minutes and 25 seconds

Together with Canva

Forget Photoshop and Use This Instead

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Making the Rounds

• Instagram makes it easier for brands to discover creators. The platform is expanding API access to the creator marketplace, so brands can reach creators they want to work via a priority inbox.
  

• Americans are experimenting with working less. For most people, especially those working remotely, work hours went up during the pandemic. But now it seems a boomerang effect is taking place as the pandemic recedes, with many Americans choosing to work a little less so they can live a little more. What a novel idea!
  

• TikTok’s latest test reverts Friends tab back to Discover section. The company introduced the Friends tab back in May 2022, but now it’s back to spotlighting algorithmically-suggested content, much like Instagram’s Explore tab.

Working With Clients

How to Simplify Your Elevator Pitch So You Can Land More Clients

The simpler your service is to understand, the easier it is for clients to say yes.

That’s why it’s important to work on your elevator pitch.

And more importantly, to make it as simple to understand as humanly possible.

If you haven’t crafted one yet, here’s a template you can use as a starting point:

I help [TARGET] achieve [DESIRED OUTCOME] with [SERVICE/METHOD].

Now let’s use an email marketer to whip up a few examples:

• I help ecommerce brands increase their revenue by 30%+ with email marketing.
  
  

• I help online coaches book 2X more qualified sales calls with Seinfeld Emails.
  
  

• I help affiliate marketers boost subscriber LTV by 47% with a Soap Opera Sequence.
  
  

• I help high-ticket business owners get more clients with email.

See how each one is different?

The idea is to adjust it based on your own skills + experience.

Along with whatever outcome is mostly likely to resonate with your ideal client.

But aim to keep it as simple as possible.

This means using as few words as possible.

The last variation is plain as can be, but it’s also the shortest and easiest to grasp.

So it might outperform all the others.

Regardless, once you’ve got this dialed in, it can also serve as your profile headline on LinkedIn…

So anytime you’re posting or leaving a comment on the platform, potential clients can easily see what you do.

LinkedIn’s also a great place to workshop your messaging.

Start testing different variations and see which one resonates most with your ideal client.

Bonus Points

🐦 Twitter: 5 steps to handle any objection on a sales call

📸 Instagram: How to join the 1% (and avoid ending up like the 99%)

🤝 LinkedIn: How to write a job-winning thank you note in 7 steps

▶️ YouTube: Red flags when applying for a job

Spread The Love

We’ve connected with some amazing freelancers and newsletter publishers in the last few weeks 💪

So if you’re looking for more actionable content to help grow your freelance business fast, check them out:

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

• Experienced Graphic Designer

• Graphic Design and reels creation

• Content Writing for a Coworking Space Discovery Platform

• Email Newsletter Setup

• Google Ads,SEO and Social Media Marketing Expert

• Facebook Ads Specialist

NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.

Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.